Done-For-You Content Services
A content engine, built and run for your business
For consultancies and businesses who want an organic audience that drives leads and sales, without building the strategy or the systems yourselves.
WHO IT'S FOR?
This is for consultancies and businesses who:
Have real expertise and technical depth, but no content engine turning that into audience, leads, or sales
Want an organic content strategy built and executed properly, not another disconnected freelancer
Are ready to invest in a long-term asset (an engaged audience), not just a short-term marketing push
Note: I can't replace your team's technical expertise or subject-matter knowledge — that has to come from you. What I bring is the strategy, systems, and execution to turn that expertise into an audience.
HOW IT WORKS
Done-for-you content marketing, built around you and where you're at.
Every engagement is built entirely around what your business actually needs. There's no fixed package here, instead, a flexible set of services I can bring together depending on where you're at and what's missing.
What that can include:
Content strategy — a clear plan for what to create, where, and why
Social media management — running your channels day to day
Email list growth & management — building and nurturing your list
Lead magnet creation — designed to convert visitors into subscribers and leads
Blog content — created from your existing material (talks, videos, documentation, etc.)
Automated content systems & funnels — content that keeps working without manual effort each time
Digital product guidance — strategic support for launching courses or workshops
Technical writing & video editing — outsourced execution, so your team's time stays on the expertise, not the production
We start with a conversation about your goals and current setup, then shape an approach from there. You're never paying for services you don't need.
THE BUSINESS CASE
Audience growth is only useful if it converts. Here's what that actually looks like, running through my own business every week (average across:
46 new email subscribers/week, feeding directly into the sales funnel
3 high-ticket course sales/week, at £399–£999 each
3–4 consultancy leads/week generated from the same audience and content system
2–3 B2B training packages agreed per year, worth six figures annually, sourced from the same audience and content strategy
This isn't a hypothetical model. It's the exact system I run for my own business, every week. When we work together, I bring you the same strategy and systems: content built to attract the right audience, and a path from viewer → subscriber → lead → customer, not just growth for its own sake.
THE GUARANTEE
I'm confident enough in this system to put my fee behind it.
If you implement the agreed strategy, run the playbooks we build together, and stay engaged in the process and we don't deliver the agreed number of sales calls or leads within the agreed time frame, you get your money back.
Every guarantee is scoped to your specific engagement during our initial call: the target (leads or sales calls), the timeframe, and what's required from your side. This is a commitment built around what's realistic and fair for your situation, agreed upfront so there's no ambiguity later.
RESULTS
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"With his expert knowledge, Tom helped us learn new social media skills, build a presence across multiple platforms and create a successful on-line business selling training courses and books, with over 225,000 YouTube subscribers. Tom has an amazing ability to take on board our technical content, helping us to better frame ideas to engage our target audiences. Tom offers great advice and new ideas to help us build and deliver a comprehensive social media strategy. He makes it fun and easy, and doesn't shy away from telling us when we're wrong!" — Continuous Delivery Ltd, Software Engineering Consultancy & Training Provider
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"Tom is one of the best partners I work with. He's a great communicator, thoughtful, and straightforward in the best of ways. Tom makes it easy to connect with the creators he represents and is always open to exploring new ideas. Highly recommend!" — Jack Hannah, Head Of Growth at Tuple
Let's talk about what your business needs
Every done-for-you engagement starts with a conversation about your goals, your current content setup, and where the gaps are.
Not ready yet?
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Contact me.
tomfarley@fdccoach.com
(+44)07960510787